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2021 Keynote Speakers


Prof. Shuliang Li, University of Westminster, UK & School of Economics & Management, Southwest Jiaotong University, China

PhD, Life Fellow of the British Computer Society
Reader in Business Information Management & Systems Westminster Business School, University of Westminster, United Kingdom

Speech Title: Web Analytics: Web sites, strategies, models, frameworks, software tools & decision support

Abstract: This keynote deals with Web analytics, and will cover associated Web sites, strategies, models, frameworks, software tools & decision support. The speech consists of the following key elements

• The Web sites & social media platforms

• Web analytics goals

• Web analytics strategies including competitive, online digital, and quantum strategies

• Web analytics models, frameworks and paradigms

• Web analytics and social media analytics software tools, AI machine learning and intelligent bots

• Web analytics data gathering, data analysis & decision support

• Examples & cases

Biography: Prof. Dr Shuliang Li is a Reader in Business Information Management at Westminster Business School, University of Westminster. He acted as BIM&O departmental Research Leader from January 2010 to July 2013. He is a life Fellow of the British Computer Society (FBCS). 
(Official Web page) 


Prof. Philippa Ward, the University of Gloucestershire, UK

Speech Title: The contemporary customer journey - creating experiences over an array of technologies, channels, and devices

Abstract: The crucible of the global pandemic has driven the accelerated integration of the digital into our lives, and scholars and practitioners in the service industries have identified technology-infused customer experience (CX) as a key future concern. Ensuring seamless movement between technologies, channels, and devices is however a complex task and "raises issues regarding the evolution of various actors’ roles and contexts in shaping CX, as well as the unintended consequences of technology" (Ostrom et al., 2021, p.340) and how best to maintain 'humanness' in the customer journey.

To effectively rise to such opportunities and challenges, we first need to understand the customer journey over the array of technologies, channels, and devices that are now used. This necessitates both more holistic approaches to generating empirical data and its analysis that are explored here.


Biography: With over 25 years of retail and academic experience, Philippa Ward has a range of journal and book publications, over 30 doctoral completions and a similar number of examinations. Her research centres on the effects of the in-store environment on customers, de-shopping, and retail theatre. These areas are also the focus of her doctoral supervisions. This interest in retailing was generated through her management roles within Debenhams and Asda. She also continues to work with several retailers, manufacturers and marketing agencies as a consultant. Philippa is also a Head of the Marketing and Retail Analysis Research Centre – where research on issues including consumer behaviour and services marketing is located.


Prof. Daniel O'Leary, University of Southern California, USA

Speech Title: Discovering, Transforming and Managing Exhaust Data to Realize Managerial Value

Abstract: “Exhaust data” is “extra data” or “left over” data from “core data” digital transactions collected either intentionally or unintentionally but for which there is no initial, specific purpose for its collection. In this discussion, we differentiate core data from exhaust data, define and describe exhaust data, and propose how to turn it into core data to provide value for firms. We present a framework for discovering and transforming exhaust data and apply it to some case studies.

Biography: Daniel E. O’Leary is a tenured full professor at the University of Southern California (USC), in the Marshall School of Business. He received his Ph. D. from Case Western Reserve University and his master’s degree in management science and statistics from the University of Michigan. Dan formerly worked with KPMG in their consulting practice. Professor O’Leary recently was named a Fulbright – Hays Scholar recipient and was a co-author on a paper that was named the winner of the 2020 Paul Gray “Thought Provoking” Paper award. Professor O’Leary’s book, Enterprise Resource Planning Systems book, published by Cambridge University Press has been translated into both Russian and Chinese. Professor O’Leary’s research focuses primarily on the use of emerging technologies, big data and artificial intelligence in business.